The End of the Men’s Club: Women Investing in Crypto


Is crypto the world of men? Not for long. Women tackle the issue directly between popularization and representation. This is a fundamental commitment to making the revolution inclusive and equal.

Both say the same thing: they were not designed for crypto. Also known as La Mineuse, Amandine Claude has a literary background and worked in the cultural field before founding La Mineuse, an account on Twitter and Instagram to make crypto and NFT accessible to women and LBGTQI. Caroline Jurado first founded a human resources and technology start-up. He is currently head of a crypto popularization media, Les Cryptos de Caro, and available on all platforms: TikTok, Instagram, Youtube and a newsletter! Caroline also published a self-titled book.

His passion started with a missed opportunity, he tells us. When he started his business in 2017, his office neighbors were passionate about Bitcoin and prompted him to invest. “It looked very complex, made for cows. I thought it wasn’t for me. Entrepreneurs do not invest. It monitors Bitcoin prices during the first quarantine in 2020. “There I tell myself that these people are millionaires. I no. “, laughs mercilessly. He “minds” this issue while he has time: “I did research and invested for a year, but without a professional project. Then I started creating content. »

Men’s club and codes

For two women, diving into the world of crypto comes with an almost instantaneous realization: they’ve entered a man’s world. Caroline Jurado said, “Frankly, I felt this was a boys’ club. There are very special codes, everyone is anonymous, everything is in abbreviation. And then there’s the very important element of FOMO: If you haven’t been here since 2017, then you’re screwed. “Being a pioneer doesn’t protect you from feeling isolated,” adds Amandine Claude, alias La Mineuse. “Since 2014, I’ve been on 100% male forums, Discord groups where I’m the only woman out of 200. All content is written by men, all known Youtubers are male. »

If the absence of women does not hinder his progress, it is no less disturbing. “You don’t really feel like you belong,” La Mineuse regrets. When people answer you, they call you “brother”, they think you’re a man. “Amandine Claude then decides to set out to create the community, the group I wanted to have when I started learning and educating myself in this universe.” »

a marked imbalance

The numbers are stunning. According to an American study published by Acorns company and CNBC media in August 2021, men are investing twice as much in cryptocurrencies as women (16% versus 7%). Consider two women, an imbalance inherited from the meeting of two historically masculine worlds: finance and technology.

However, women’s interest in the subject is not lacking. According to a recent study by Gemini, 47% of “crypto-savvy” people are women. According to this research, with almost half (45%) of crypto investors being women, it is France where women have fallen the most. “I was literally bombarded with messages from women saying that their friends are investing in NFTs and cryptos, that they are curious and want to participate,” says Amandine Claude. I saw that more information was needed to go beyond the stereotypes of people using cryptocurrencies. Same experience for Caroline Jurado: “As soon as I started creating content, I had a lot of questions and realized the importance of presenting content that differs from what already exists. They were asked what is crypto, what are the differences with stocks, can you lose everything, what is bitcoin, what are the differences between cryptos… Basic questions but hard to answer without feeling stupid. »

Amandine Claude popularizes, like Caroline Jurado, demystifies and, above all, does not reproduce codes that they see as masculine. And it works! Caroline thus claims to have around 40% female viewers.

But sometimes it is a difficult task. Caroline Jurado says she receives about fifty messages and insulting comments every day. I’ve been told ‘since we talked to a girl about finances’ or ‘you’re too pretty to talk about money’. She never checks the comments under her videos to protect herself. “Otherwise I cannot work all day because it affects me so much. “There’s a lot of criticism that there’s no confusion,” says Amandine Claude, who organizes workshops and Discord groups dedicated to women and LGBTQI.

The next revolution must be with women

The stakes are high. Entrepreneurs believe that if crypto has the revolutionary power its followers lend it, women should be a part of it too. Amandine Claude believes it is important to participate for these minorities who are less investing. Blockchain jobs are the jobs of tomorrow. You need to take part in this and diversify investor profiles. When these people come to positions that require responsibility, they change the vision of the companies, what they do and the missions they give themselves. “If women don’t take part, it will be like all the revolutions we’ve had: they will be left behind,” says Caroline Jurado. They will not be considered because they will not have the opportunity to take part in the construction. And it’s not just about money, insists Jurado. “We get into cryptos to make money, but we quickly see the added value of the innovations blockchain has to offer. There are so many possibilities coming into our world thanks to the blockchain: transparency, equality, urgency… We have to go! »

To rebalance gender in the setting, the two women share the same advice: more representation, more popularity in the media and at relevant events. “There are women artists, women with responsibility, doing NFTs in blockchain companies in France: let’s show them! , Amandine commands Claude. We want them to be the role models of tomorrow and for little girls to gravitate towards these professions. »


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